Need Retirement Income? Try Selling Ebooks
If you need retirement income, or perhaps a productive way to spend your time in retirement, you might consider selling ebooks you’ve written yourself. There is a lot of time invested upfront, but once you have your ebook completed and a marketing system in place, you have a great profit margin.
Some websites I’ve looked at say you have 100% profit from selling ebooks but if you’re using a marketing plan, which will help you sell more products, then you will have a few upfront expenses, such as investing in a good auto responder system.
I’ve been reading Dan Kennedy’s ebook The Official Get Rich Guide to Information Marketing, which gives a complete road map to not only creating an ebook to sell, but how to market it too.
The first step to selling ebooks, is, of course, to come up with a topic. If you already have a blog or website, then it would probably be something connected with the topic you’re already writing about. If you don’t have a blog, then the topic could be something related to your work experience or a hobby. Remember the first rule of marketing - your product needs to solve a problem for readers and the more specifically you target your audience, the better.
How-to books are very popular and if you have expertise in any area, you could write a how-to ebook. Once you know what your general topic would be, do a lot of research to see what else is available. You don’t want to spend time writing an ebook on How to Invest in the Stock Market only to find thousands of other books and ebooks already available on the subject.
Take knitting for instance. A general ebook on knitting wouldn’t really hit a target audience. However, 101 Knitting Patterns for Baby Hats or 101 Knitting Patterns for Dog Collars would be much more specific. You can take any interest or hobby and break it down to a target audience.
Even before you actually write the ebook, you need to consider your marketing strategy. Here are some ways you can begin:
Start a Blog or Website to Sell your ebook.
Remember that to sell a large number of ebooks, you need traffic to your site, which doesn’t happen overnight. If you are going to sell your ebook somewhere else, your blog or website might just provide general info about your and your product.
Use Sites like Amazon or Clickbank to Sell Your Ebook
Amazon.com is a great resource for selling ebooks. Formatting Your Ebook for Kindle in One Hour is available on Amazon for just $2.99 or for free if you’re a Prime member.
Clickbank is a site you can use to promote your work too. People sign up with Clickbank and choose products such as ebooks to promote on their own sites, then you split the profits with them. Keep in mind that Clickbank earnings are usually about 50% for affiliates so if you sell your ebook for $29.95, you are only going to make half that amount. The upside though is that other people are out there selling for you.
I know about Clickbank from selling other people’s ebooks and programs which I found there and I can recommend it as a good way to go if you don’t mind splitting profits.
You don’t have to use Clickbank or Amazon exclusively either. They could be just one part of your marketing strategy.
Beyond Just Selling the Ebook - More Marketing
As part of your marketing plan, consider free information you can give away so you can set up a relationship with your potential customers. Part of this is called “lead capture.” In return for a free report or newsletter, readers give you their email address to add to your database. This is where some expense will come in because an auto-responder will make your life much easier.
At one time I was doing a health newsletter and sending it out monthly by hand. Once the number of subscribers reached 100, I decided I needed an auto-responder. This was a wonderful tool. People opted in to my site and an automatic response was sent to them. Then newsletters were automatically sent to them once a month. You can use this to send out special emails too, perhaps promoting your newest product or ebook.
I once did some freelance writing for a marketing genius - he really was! This man could take any topic, the one I worked on was cake and cookie decorating, and sell it. He first created a website with a forum and free stuff, then he began promoting his upcoming cake and cookie decorating video ebook. He had about 300,000 subscribers when ebook came out. A ready made audience was just waiting for his ebook.
He didn’t care that much about cake and cookie decorating actually. He did the same process with Barbecue tips and ebook, and, I’m sure, other products. The idea was that he discovered a successful formula and applied it to various informational products.
Dan Kennedy’s ebook is a great resource for teaching you that formula if you want to create a big business selling ebooks and other informational products. His book covers all sorts of products besides ebooks, like creating coaching classes, complete with DVD’s, books and other resources.
One good auto-responder resource is AWeber.com. I am not an affiliate of theirs and don’t have my newsletter anymore but they are the one I used a couple of years ago on recommendation from a friend.
If you’d like some inspiration and to see where selling ebooks can take you, visit Dan Kennedy’s information marketing website.
Take a look at all the information he offers, starting with free and building up to more expensive products.
Keep in mind that if you’re going to try selling your ebook, it isn’t a get rich quick scheme. You aren’t going to write an ebook and then sell a thousand copies without some hard work. I have a friend who wrote an ebook on budget travel to Hawaii. She does no newsletter or marketing because she’s moved on to other projects. Operating this way, she only sells one or two ebooks a month. Granted it’s all profit, but she can’t support herself with the proceeds.
Your profits from selling ebooks totally depends on how much time and effort you put into creating a good product and then marketing it but it can be a creative and lucrative project if you’re willing to put in the time it takes.












